RESUME
about me
My name is Lena not Lena, often mispronounced. I am a Senior at UNC Chapel Hill studying public relations with a minor in French and information systems. Although I am a local and live in Hillsborough, I was originally born and lived 10 years in Belgium. This really shaped who I am today and sparks my curiosity to travel and to become proficient in French.
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Having been to Europe before I was strongly motivated to do a semester abroad in Montpellier, France where I was able to fully immerse myself in a different culture for 5 months. Staying with a host family may not always be the easiest thing but taught me patience, adaptability and effective communication. That led me to be a study abroad peer ambassador I encourage students to go out of their comfort zone and stay open-minded, which is something I learned from my time abroad. Exposing myself to different cultures has improved my overall perspective and enhanced my ability to communicate in a different country.
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Although I love traveling, I have learned a lot from my time here at Carolina because I have had the opportunity to demonstrate and learn leadership skills, whether that be through being a member of the women’s Club Lacrosse team s or working with a local organization as a client for a class doing a communication audit or creating graphics on illustrator and photoshop. I don’t shy away from hardwork as I’ve worked beyond the classroom with work study and outside jobs all 4 years, along with my schoolwork.
WORK EXPERIENCE
Bonner Leaders Program- APPLES Service-Learning Partner
​Fall 2019
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Devoted 40+ hours of service to a local nonprofit to develop and improve their communications
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Created deliverable content for the program including news releases, e-releases, public service announcements, fact sheets, direct mail student content and social media posts
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Conducted a communication audit and improved the overall communication channels
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Spearheaded a campaign to target different audiences by crafting flyers and brochures to reach the local community
Crash Campaign- Participant
Fall 2019
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Created an all-inclusive marketing campaign for a local client Mina's Studio
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Developed PR materials including surveys, graphics, social media posts and news releases
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Pitched to a panel of advertising and PR industry judges
Tech Tour- Marketing Communications Intern
​May 2019 - Aug 2019
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Generated an organization project that focused on communication with a company newsletter that reached 10,000+ subscribers
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Collaborated with the marketing team to organize the 10th anniversary of the Healthtech Summit which showcased the top 20 medtech and top 20 digital health companies in Europe
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Guided entrepreneurs to complete their online portfolio and presentation onsite with one-to-one meetings
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Organized breakout sessions to allow entrepreneurs and investors to connect and help achieve their strategic goals
Spoon University- Marketing Board
​Sep. 2017 - Oct. 2019
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Wrote and communicated about the best restaurants around UNC’s campus and daily recipes
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Launched content across multiple social media platforms regarding the best local eats
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Created flyers and photographed for university events surround food
Community Government for RHA- Marketing Manager
​Jan. 2017 - May 2017
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Managed social media accounts and produced publicity for community-wide events across residence halls
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Guided weekly meeting discussions and implemented agenda for event planning for the 3rd largest student organization on campus
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Designed t-shirt that were distributed to 300+ students who are part of the on-campus housing community
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Collaborated with other residential halls and planned an event for 500+ resident, calling organizations for supplies and catering food
Leadership
Carolina PRSSA
​Jan. 2019 - present
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Organize and attend conferences with speakers from a diverse array of public relations careers
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Network with 100+ alumni and organizations in the community
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Study Abroad Peer Ambassador
​Jan. 2019 - present
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Meet with interested students and hold info sessions, panels and FAQs conveying relevant information
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Organize events on a monthly basis to inform and promote the study abroad experience
Special Skills
Adobe Illustrator & Photoshop
XD
Wordpress
Canva
Microsoft Excel & Word
HTML/CSS
French
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