top of page

RESUME

about me

My name is Lena not Lena, often mispronounced. I am a Senior at UNC Chapel Hill studying public relations with a minor in French and information systems. Although I am a local and live in Hillsborough, I was originally born and lived 10 years in Belgium. This really shaped who I am today and sparks my curiosity to travel and to become proficient in French.

​

Having been to Europe before I was strongly motivated to do a semester abroad in Montpellier, France where I was able to fully immerse myself in a different culture for 5 months. Staying with a host family may not always be the easiest thing but taught me patience, adaptability and effective communication. That led me to be a study abroad peer ambassador I encourage students to go out of their comfort zone and stay open-minded, which is something I learned from my time abroad. Exposing myself to different cultures has improved my overall perspective and enhanced my ability to communicate in a different country.

​

Although I love traveling, I have learned a lot from my time here at Carolina because I have had the opportunity to demonstrate and learn leadership skills, whether that be through being a member of the women’s Club Lacrosse team s or working with a local organization as a client for a class doing a communication audit or creating graphics on illustrator and photoshop. I don’t shy away from hardwork as I’ve worked beyond the classroom with work study and outside jobs all 4 years, along with my schoolwork.

WORK EXPERIENCE

Bonner Leaders Program- APPLES Service-Learning Partner

​Fall 2019

 

  • Devoted 40+ hours of service to a local nonprofit to develop and improve their communications

  • Created deliverable content for the program including news releases, e-releases, public service announcements, fact sheets, direct mail student content and social media posts

  • Conducted a communication audit and improved the overall communication channels

  • Spearheaded a campaign to target different audiences by crafting flyers and brochures to reach the local community

Crash Campaign- Participant
Fall 2019
  • Created an all-inclusive marketing campaign for a local client Mina's Studio

  • Developed PR materials including surveys, graphics, social media posts and news releases

  • Pitched to a panel of advertising and PR industry judges

Tech Tour- Marketing Communications Intern

​May 2019 - Aug 2019

 

  • Generated an organization project that focused on communication with a company newsletter that reached 10,000+ subscribers

  • Collaborated with the marketing team to organize the 10th anniversary of the Healthtech Summit which showcased the top 20 medtech and top 20 digital health companies in Europe

  • Guided entrepreneurs to complete their online portfolio and presentation onsite with one-to-one meetings

  • Organized breakout sessions to allow entrepreneurs and investors to connect and help achieve their strategic goals

Spoon University- Marketing Board

​Sep. 2017 - Oct. 2019

 

  • Wrote and communicated about the best restaurants around UNC’s campus and daily recipes

  • Launched content across multiple social media platforms regarding the best local eats

  • Created flyers and photographed for university events surround food

Community Government for RHA- Marketing Manager

​Jan. 2017 - May 2017

​

  • Managed social media accounts and produced publicity for community-wide events across residence halls

  • Guided weekly meeting discussions and implemented agenda for event planning for the 3rd largest student organization on campus

  • Designed t-shirt that were distributed to 300+ students who are part of the on-campus housing community

  • Collaborated with other residential halls and planned an event for 500+ resident, calling organizations for supplies and catering food

Leadership

Carolina PRSSA

​Jan. 2019 - present

 

  • Organize and attend conferences with speakers from a diverse array of public relations careers

  • Network with 100+ alumni and organizations in the community

​

​

Study Abroad Peer Ambassador

​Jan. 2019 - present

 

  • Meet with interested students and hold info sessions, panels and FAQs conveying relevant information

  • Organize events on a monthly basis to inform and promote the study abroad experience

Special Skills

Adobe Illustrator & Photoshop

XD

Wordpress

Canva

Microsoft Excel & Word

HTML/CSS

French

Download Full Resume

bottom of page